Expecting Moms
● For brands who sell to parents — of kids, pets, or dependent seniors
Stop paying to reach parents.
Expecting Moms
Parents of Young Kids
Parents of Pets
(Re) Parents of Seniors
Stop paying to reach parents.
Start paying to reach the right one.
Many platforms can put you in front of moms and dads. Only WOOP can tell you which ones actually have a newborn, a puppy, or an ageing parent at home — deterministic, first-party, consented — so your spend never wastes reach on audiences you can't verify.
45+ MNC brands on board
15M+ profiled database
176M data profiling points
7 countries
ISO 27001 · GDPR · PDPA
Expecting MomsParents of Young KidsParents of Pets(Re) Parents of Seniors
What We Do
Built for the middle of your funnel — priced on the action, not the impression.
Past reach, before the sale — brand consideration, purchase intent, category education, and known, consented identities (PII). Every WOOP delivery is a specific, high-value action your brand defines, priced only on completion. Here's what we drive most, at scale:
CRM & First-Party Data
Signups, account creation, and fully profiled leads — delivered straight into your CRM or CDP, in real time via API.
WhatsApp Ecosystems
Opt-ins, community joins, click-to-WhatsApp conversations and chatbot engagement — from first message to a purchase-ready lead.
Digital & AI Tools
Health checkers, try-ons, 4D scans, quizzes and AI chat experiences — branded tools consumers complete and remember.
Trialist & Sampling
"Worth-sampling" cohorts matched to your product, with structured feedback, reviews and redemption tracking built in.
Loyalty & Registrations
Sign-ups, loyalty joins, app installs, and warranty or subscription registrations.
Social Following
Instagram follows, TikTok views, YouTube subscribes, Facebook group joins, and more — by life-stage.
Insight Panels
Surveys, focus groups and usage-and-attitude studies — behavioural research, run at scale.
Everyday Advocacy
UGC, photo and video testimonials, star ratings, referrals, and owned community posts.
Any Action of Your Choice
Don't see it here? Every brief starts with the action you define — we'll price it the same way: pay only on completion.
Who We Reach
One audience engine. Three deep specialties.
Pick a lens below — each is profiled with its own filters, and sized at a scale you can plan a real budget against. These are all part of the same acquisition-scale story below.
Pregnant women, young moms & dads
From the first trimester through the teen years — profiled on child DOB, allergies, formula and diaper brand, feeding habits and more.
Pregnant (by trimester)
First-time moms
Dads with kids under 10
5–15 year child
Categories served: infant nutrition, diapers, baby & beauty care, health & wellness.
6.6M
"Any Mom" — annual acquisition scale, regional
Across 7 countries · 40+ profiling filters
Dog & cat parents
An emerging specialty for WOOP — profiled on pet age, type, breed, food choice and pet-specific concerns.
Dog parents
Cat parents
First-time pet parents
Under-1-year pet parents
Categories served: pet food, pet insurance, grooming.
3.75M
"Any Pet Parent" — annual acquisition scale, regional
Across 7 countries · 40+ profiling filters
(Re)parents of dependent seniors
An emerging specialty for WOOP — profiled on health concerns (urinary incontinence, diabetes and more) and nutrition supplements used.
Caregiver to a dependent senior
Diabetic care
Nutrition supplements
Categories served: adult diapers, supplements, diabetes care, insurance.
2.75M
Dependent senior / caregiver — annual acquisition scale, regional
Across 7 countries · 40+ profiling filters
Credibility
Not a new experiment. A decade of moms' trust, at depth.
How long we've been live, how many brands and consumers already trust us, and how deep our own database runs — separate from the annual delivery scale above.
~10
Years live
15M+
Current database
176M
Data profiling points
45+
MNC brands on board
7
Countries
2M
Hours of school funded
The humans behind the engine — the WOOP team.
WOOP's Model
We're an engine, not a publisher.
An open ecosystem built for scale — we find your audience wherever they are, across social, search, on-ground and our own existing database.
The Alternative
The publisher / community model
A closed ecosystem, limited by the size of one database. Our reach isn't limited by who we know — it's defined by who you need to know.
Real Briefs. Real Results.
Case studies from brands like yours.
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Kimberly-Clark
Huggies · Sweety · Confidence · Kotex
Drive higher Shopee/Lazada conversions with super-profiled leads, at scale and cost.
2x monthly leads (Indonesia), 100% data accuracy
1.8M leads — scaled from 1 brand/14K leads (2019) to 4 brands (2025)
8% lower cost per lead in certain markets
Markets: India · Indonesia · Philippines · Malaysia · Singapore
Unilever
Vaseline · Dove · Pond's · Zwitsal · Lifebuoy +12 more
Enrich an existing database with deeper profiling and higher social re-targeting match-rates.
150% increase in data attributes per lead (Indonesia)
87% YouTube match, 85% WhatsApp match (India)
1.7M leads — scaled to 16 brands by 2025
Markets: India · Indonesia · Philippines · Malaysia
Nestlé / Wyeth
Lactogrow · NAN · Bonina · ParenTeam
Sample consumers at high scale while driving long-term re-engagement.
1.95M leads, 1.5x scale increase (India)
6+ min average engagement time with the brand
9% of sampled users purchased (Indonesia)
Markets: Thailand · India · Indonesia · Malaysia
Abbott
PediaSure · Similac · Ensure · Glucerna
Increase monthly scale while keeping leads fresh enough for a call-back within 2 days.
2x higher conversion (Similac, Malaysia)
755K leads, scaled to 7 brands by 2025
5% lower cost across the region
Markets: India · Indonesia · Philippines · Malaysia · Singapore · Thailand
Reckitt Benckiser
Enfagrow · Enfamama · Dettol · Miracle Mom
Get high address accuracy for large-scale sampling and CRM engagement.
75–85% postal address accuracy region-wide
1M leads, scaled from 52K (2019) to 4 brands (2025)
35% reduction in cost per lead
Markets: India · Indonesia · Philippines · Malaysia · Singapore · Thailand · Vietnam
Danone
Dugro · AptaGrow · Aptamil · Bebelac · SGM
Build client assets with high-quality, personality-profiled leads.
5x increase in client Facebook group joins (India)
350K leads, scaled to 7 brands by 2025
25% reduction in cost per lead
Markets: India · Indonesia · Malaysia · Singapore
Johnson & Johnson
Johnson's Baby · Aveeno · Neutrogena
Optimize cost across the full journey — acquisition through advocacy.
150K+ leads delivered, 100% data accuracy (India)
51% coupon redemption on wash products (Philippines)
8+ min average brand engagement time
Markets: India · Philippines
Trusted across the region by
Child Care Brands
MamyPoko
Similac
PediaSure
Pet Care Brands
Pedigree
Whiskas
Nestlé Purina
Farmina
Senior Care Brands
Beauty, Personal Care & Wellness Brands
Home & Everyday Essentials Brands
Coca-Cola
Sensodyne
+ more MNC brands
IndiaIndonesiaMalaysia
PhilippinesSingaporeThailand
Vietnam
Why WOOP
Performance-first, by design.
Your growth engine into Asia's trillion-dollar economy of care.
Built so every dollar you spend maps to a completed, profiled action — not a guess.
100% pay for performance
No risk, no set-up fee. If a lead is invalid, you're not charged for it.
Lower cost per lead
Up to 30% below industry standard, with a stable CPL — no Meta/Google-style fluctuation.
No media wastage
Deterministic, not probabilistic — spend goes only to households we've verified match, not audiences a platform is guessing at.
Highly engaged leads
Not just data — up to 2–3 minutes spent with your brand per lead.
40+ data attributes
Demographics, psychographics, life-stage and category-specific detail per consumer.
Real-time, compliant transfer
API-integrated delivery, ISO 27001 / GDPR / PDPA certified across every market.
Built for point of market entry
We catch consumers right as a category relationship begins — the newborn, the new puppy, the parent just starting to plan for ageing care. Win them at that first moment and you're not just buying a lead, you're buying the years of loyalty and lifetime value that follow.
What Clients Say
Trusted — and genuinely loved — by the brands we work with.
A few words from the marketers who've turned WOOP's reach into real, first-party relationships.
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MB
Marketing Lead
Personal Care, Vietnam
"The accuracy of the leads is what surprised us most — no wasted budget chasing people who were never going to convert."Sample quote — to be replaced
CL
CRM & Loyalty Lead
Infant Nutrition, Malaysia
"WOOP became an extension of our own team — the kind of partner who flags an opportunity before we've even asked for it."Sample quote — to be replaced
AS
Arijit Sengupta
Head of Marketing – Indonesia, Reckitt Benckiser
"With WOOP, we moved from superficial impressions to deeper engagement with consumers — very unique, compared to any other option in the market today, is this versatility combined with cost effectiveness."
PB
Pooja Baid
Director – Marketing, Health & Wellness, Philips Avent India
"WOOP offers a unique combination of rational and emotional motivations to consumers — generated multiple benefits: high quality peer advocacy, brand preference, content and also insights."
JM
Jill Mills
Marketing Manager, Mundipharma UK
"The interactive engagement on WOOP through missions was a very innovative way to educate women. Deeper engagement, after all, is a precursor to purchase — the social impact part of WOOP truly makes this engagement model a win-win for everyone."
LE
Lester Estrada
Marketing Director, P&G Philippines
"More than 50% of the moms talked about Pampers on their own Facebook timeline — 300+ reviews in a short period of time, and most impressive was 500+ videos from moms and their babies using the brand jingle."
Let's Build Your Brief
Tell us what success looks like. We'll price the action.
Answer three short questions and we'll come back to you with a proposal.
Every 5 minutes a mom spends with us funds 5 minutes of school for a girl child.
It's built into the model, not bolted on afterward. Through our NGO partners, the time consumers spend engaging with WOOP directly converts into funded school hours for girls who'd otherwise go without — so every brand that runs a brief through WOOP is quietly funding this too.
We're about a tenth of the way there — and every brand we work with helps move this number forward.